Thirdlove Try Before You Buy!For some women, online shopping does not compare to the real-life experience of visiting a store — mostly because it contains the risk of ordering something that might not fit. SAN FRANCISCO-( BUSINESS WIRE )-ThirdLove, the women's bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company's first experiential retail store concept, opening on July 24, through the end of 2019, at 347 West Broadway in New York City.
Another up-and-coming player in the lingerie space, Adore Me, is planning to open hundreds of stores in the U.S. over the next few years, aiming at Victoria's Secret's real estate — its more than 1,100 shops in North America, many within suburban shopping malls.
After employing Dynamic Yield's technology, the team at ThirdLove was able to deliver individualized experiences that activated and engaged new visitors at the top of the funnel, refining its efforts through continued testing and optimization to maximize effectiveness.
The pop-up offers personalized bra fittings from "fit stylists" who introduce consumers to styles and help them navigate ThirdLove's Fit Finder, a short questionnaire that uses a proprietary algorithm to determine the best fit from among 78 total sizes.
How in 2018 can the CMO of any public company — let alone one that claims to be for women — make such shocking, derogatory statements?” It was signed by Heidi Zak, co-founder and co-CEO of ThirdLove , a direct-to-consumer bra company and Victoria's Secret competitor.
It asks about your current bra brand, size, and fit to determine if you're wearing the right size—the company even offers half-cup in-between sizes in many of its bras—and has you compare your breast shape and location to artist renderings to ascertain your best ThirdLove bra style.
None of us really agreed with it from the beginning.” Plus, the company had just come out with another campaign celebrating women's individuality with the slogan To each, her own.” It was like ‘what if a woman wants to be in the show or watch it, why are we telling them what to do?'” a source we'll call Kate said.
When they arrived, they were surprised to find Heidi Zak's husband and co-CEO, David Spector, highly involved in their day-to-day work, with a management style described as condescending” and bullying.” This about-face was compounded by company norms — don't negotiate your salary, don't leave before 6 pm, don't work from home, don't skip a happy hour — that felt out of sync with the brand's external image.
The fiercely worded letter ran as a full-page ad in the New York Times on Sunday, November 18, and took direct aim at Victoria's Secret. Working on a hunch that other women probably faced similar issues when it came to bra fitting, Zak hired lingerie designer Ra'el Cohen (now Chief Creative Officer at ThirdLove) to conduct research into bras and the women who wear them.
From the outside, David Spector appears to be the ideal millennial brand. In June, Zak said that ThirdLove wasn't ruling out physical retail, but explained why the brand hadn't yet tested it. We proudly donate all gently worn bras that are returned to women in need. Still a young company so it's an exciting time to be part of the team.